I have recently read a post on Gopher.co.nz that went something like this. "Type a company name into Google or Yahoo! search engines and ten to one it’s an online directory that shows up first..."
Let’s turn that around, why wouldn’t you have a website? The internet has levelled the playing field when it comes to companies competing for a customer’s attention. Google has no idea if you are big or small, old or young, good looking or ugly, ...
We have all had those phone calls from pesky search directories, promising us an increase in the number of visitors to our website and an increase in web sales. But do they really work?
